Updated: Wednesday, 19 March 2014 04:54 | By Agence France-Presse

Jackson seeks to recreate magic with the Knicks

Phil Jackson was officially announced as the New York Knicks new president Tuesday, returning to the NBA team where he got his start and vowing to help turn the struggling club around. 

Jackson seeks to recreate magic with the Knicks

Phil Jackson stands for photos during his introductory press conference as President of the New York Knicks at Madison Square Garden on March 18, 2014 in New York City - by Maddie Meyer

The 68-year-old Hall of Famer, who has won a record 13 NBA titles as a player and coach, said his aim is to bring a winning tradition back to New York. 

"I am going to jump in with both feet," Jackson said during a news conference at Madison Square Garden. "We want to build a team. 

"We're going to make one step at a time. I think that's the most important thing.

"We're going to push this team and, hopefully push into the playoffs, and see how they really can compete.

"From there on, we'll take it a step at a time as we go forward."

Jackson will be trying to recreate the magic he was part of with the Knicks in the 1970s.

Jackson, who played for the Knicks from 1967-1978, has been put in charge of all basketball decisions for the Knicks. He won two titles as a player with the Knicks, helping them win their most recent NBA crown in 1973.

"We are looking forward to embracing the past but also looking forward," said Jackson, who has never had a losing season in the NBA as a head coach. "To come back to the place where I started in basketball is a great feeling."

Jackson signed a five-year contract but wouldn't commit to a timeline on how long it would take to restore the winning ways.

Jackson won 11 NBA titles as a coach, surpassing the previous record of nine set by Red Auerbach.

Jackson retired from coaching in May 2011 after leading the Chicago Bulls to six crowns in the 1990s and then Los Angeles Lakers to five titles. His last title came in 2010 with Los Angeles.

"There is only one Phil Jackson, and he is synonymous with winning basketball teams," said Knicks owner Jim Dolan, who joined Jackson on the podium for Tuesday's announcement.

"His history of success in the NBA is unrivaled, and he is the ideal executive to lead our team and develop short and long term plans that build a successful franchise and result in an NBA championship."

Jackson replaces Steve Mills, who was named president and general manager of the Knicks in September. Mills remains with the team as the general manager.

Jackson also said head coach Mike Woodson would stay with the team.

This is Jackson's first role as a front office decision maker. 

Three years ago, at his retirement press conference, he said his future plans didn't include coaching in the NBA again.

The Knicks are in the midst of a disappointing season after reaching the semi-finals of the Eastern Conference playoffs in 2012-13. Their play has improved of late as they have won six straight games.

The Knicks are 27-40 -- four games behind the Atlanta Hawks for the eighth and final playoff spot in the Eastern Conference, heading into Tuesday's slate of games.

The Knicks are hoping the hiring of Jackson improves the chances they might keep star forward Carmelo Anthony, who is looking at free agency after this season.

"Carmelo is one of the top scorers in the league," Jackson said Tuesday. "I have no problem saying Carmelo is in the future plans.

"He still has another level he can go to."

Anthony said before the hiring was made official that he was looking forward to working with Jackson.

"He has won a lot. I haven't won yet. I am hoping and planning this all works," Anthony said.

Jackson said trying to lead the Knicks to their first title in 41 years won't be easy.

"This is an opportunity, not a possible failure chance," Jackson said. "That is how I look at it."

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