We take a look at athletes who ventured into 'selling' themselves, putting their names and mugs on anything and everything from nail polish to clothing. Is it a vanity project or are they really changing the game?
1. Alicia Sacramone
This young and beautiful former US gymnast fronted the CoverGirl makeup campaign in 2008 with two of her teammates.
In 2009, she appeared in Gatorade advertisements and in 2011, signed an endorsement deal with sports apparel Under Armour.