25 February 2014 07:45 | By Ian Harrison and Thomas Oakey, contributors
Strangest sporting trademarks

With Gareth Bale unleashing his 'Eleven of Hearts' celebration at Real Madrid, we look at other strange sporting trademarks



Gareth Bale celebration (© Getty Images)
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Real Madrid fans, you probably will have seen Gareth Bale like this.

The transfer record-breaking footballer, who finally completed his £85m move to the Spanish capital from Tottenham Hotspur in August last year, followed in the footsteps of the likes of Cristiano Ronaldo and David Beckham by creating his own personal brand through trademarking his 'Eleven of Hearts' goal celebration.

The celebration involves Bale forming a heart shape with his hands after scoring a goal, while the number 11 is significant as his squad number at both Spurs and now Madrid.

Back in July last year, the Intellectual Property Office approved the trademark application, allowing the 24-year-old to use his logo on "clothing, footwear and headgear" as well as precious metals and leather.

The winger scored 21 times in the Premier League last season, before switching to Los Blancos, in a transfer that has seen his global appeal skyrocket. It's probable that Bale's increasingly recognisable celebration will form a big part of his image, which will earn the Wales international and his new club – who contractually own a 50 percent stake in his image rights – a lot of money.

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